As we began planning our exciting event, we decided to provide a “Breastfeeding Lounge” for our Nursing Mamas. We encourage and support nursing moms to feed their babies everywhere and anywhere they choose. By providing a Breastfeeding Lounge we will offer a comfortable, peaceful, and luxurious place for mamas to kick their feet up, tend to their babies and hydrate. We will provide, complimentary water, tea, lactation cookies and eco-friendly diapers and wipes.

The Temecula Valley Birth and Baby Fair has adopted The World Health Organization Code (1981) The International Code of Marketing of Breastmilk Substitutes.

On May 21, 1981, the 34th World Health Assembly adopted the International Code of Marketing of Breast-milk Substitutes in the form of a recommendation, in the World Health Organization (WHO) Constitution. More than 160 countries and territories, including the United States, agreed to take steps to implement the Code. Enforcement of the Code is a matter for the government of each country to decide, in keeping with its social and legislative framework.

The aim of the Code is to "contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breast-feeding, and by ensuring the proper use of breast-milk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution." The Code (World Health Organization Publication WHO/MCH/NUT/90.1) says:

• NO advertising of breast-milk substitutes to the public.

• NO free samples to mothers.

• NO promotion of products in health-care facilities

• NO company "mothercraft" nurses to advise mothers.

• NO gifts or personal samples to health workers.

• NO words or pictures idealizing artificial feeding, including

pictures of infants on the products.

• Information to health workers should be scientific and factual.

• All information on artificial feeding, including the labels, should explain the benefits of breastfeeding, and the costs and

hazards associated with artificial feeding.

• Unsuitable products, such as condensed milk, should not be promoted for babies.

• All products should be of a high quality and take into account the climatic and storage conditions of the country where

they are used.